6 Smarter Ways to Never Need a Website

Lukman S
6 min readSep 1, 2019

Quite a number of smart alternatives just as relevant as having a website are now more optimized for business than ever. The level at which each one of them has evolved to can help scale your brand of business in an amazing way.

However, along the way, you might get surprised as to why a website is still worth it in your online digital journey.

#1 SOCIAL MEDIA

The power social media has on all kinds of a brand cannot be overemphasized…

Starting with a good story on social media

Let me guess, you probably just came back smiling after long hours of exciting engagement, you did get the likes, the audience that reassured that your brand is the best that ever came out since sliced bread. You’re making excellent sales through fans it helped you turned into a loyal customer. The metrics are on the upward trend, you are building your network, connecting with the right people relevant to your growth.

And with time, you become familiar and comfortable with social media features, you can now trust them with your pocket (through paid ads), in turn, to help you increase your following and fans that connect with you so as to get regular updates from you.

What about seeing another picture to this?

…OK, social media algorithm and policy will continue to change. You wake up the next morning, and you realize someone out there is now out trending you. Reaching more audience… Do you know that for every content or post there is, they have pegged the organic viewers your post can reach to a certain number? That’s just the reality, it’s just the way to make everyone be seen and heard.

So, how far can a website go for you? That’s the right question you need to ask yourself…and to put this into perspective, A website can go the extra mile of growing your users base. The key thing is converting visitors to loyal customers or subscriber that you can constantly engage with though resourceful landing page. This can be more important when you need to be in complete control of communication channel your audience use in staying in touch with you.

#2 APPS

Apps are pieces of stuff needed on smartphones or laptop to compliment people’s lifestyle.

The good story you are probably familiar with…

You just got to launch your amazing apps a couple of weeks ago…It’s designed to work just like Uber. Both the usage and adoption rates are impressive, the download rate is in astronomical proportion, it can connect cab riders to those that need a ride. And everyone wins.

What about looking at a bigger picture…?

For a multinational brand like Uber, they are smart enough to realize that their app needs a place to help manage PR, customers’ inquiries, brand image, increase the audience that only uses desktop, an additional platform to offer their service…and only with a website, they were able to record more success…

#3 THIRD PARTY STORE

These are websites platform well developed to take away the stress of operating a successful online business.

They are just that good! …here is a story

Here is just the right thing to do when technicality of setting up is way beyond your scope. You talk about the payment, they handle it just like magic…and by the way, whoever got to the time to sit down and understand that technical jargon that runs at the background. With issues of designing web store interface out of the equation, they also help with handling the shipping.

What of when your passion is all about scaling up your brand of business?

To help increase your growth rate, network reach, generate more revenue, generate traffic that converts your visitors (unrestricted), this doesn’t mean there will not be a room for outsourcing, but it gives you the edge in negotiating deals that favor you more.

You can always be sure that you can’t ever be bolt down by their “T&C”.

#4 FREE CLASSIFIED

Free classifieds are the breathing space to sell both old and new pieces of stuff without paying a dime on commission.

This idea works well when you need to sell just a unit of a new thing or old stuff you don’t need again. They are pretty fast in helping you sell just anything you can possibly imagine. You don’t have to border over the cost of setting up anything on this platform. Listing anything for sale is free.

When is it ripe to strategically position your brand online…?

As thing goes by, you need to own a brand. People want to see a brand that cares about their needs, and it is serious about positioning itself in delivering the values it promises. As it stands now, who you need to go far online with your brand, having your own website has that capacity to do that for you.

#5 BRICK AND MORTAR

Brick and mortar store rocks when you need to pick one or two regular needed kinds of stuff…

The brick and mortar still have something to offer…

Anyone could easily walk to the store and pick what they need…and ta-da, something rolls into the cash register. There is shop attendee can see physical interested about your need and are more willing to offer help -that suggests good customers service approach. Let you read through the mind of the customers that are readily happy to switch to the loyal phase of “customer acquisition”.

What if switching to the real game-changer…?

More and more people are getting online, searching for information, sharing information, along the way they need a genuine website they can engage with.

That’s the more reason this option should be explored. Having a website gives to you the more upper edge in lowering the cost of expenses in acquiring and retaining your customers. It put you in a better position to listen to your audience in a way your competitors should not see.

Get help to speed up the utilization of information you can gather from the continuous stream of data your website can attract for you.

#6 PHONE NUMBER

Having a phone number to make important business calls is of the old ways to do business. But it is as timeless as the word known as usefulness.

The miracle phone number does…

My phone number does the magic, it just needed to be pasted around the city of California, and my audience would definitely put a call across. And you know the interesting part when I spot a potential client; I hand over my business card having just my phone number to them. The past couple of year, the reach and sales have been superb… By the way, that’s an imaginable story.

WhatsApp Business is also a much potent way to make use of your phone number. With this loaded feature in the palm of your hand, you can build a successful business with the people on your phone contact list.

What about a global business with excellent brand perception…?

It is good to build a real relationship you have mutual understanding on. A website can get integrated into a smart tool that can automate essential aspect of what needs to be done right…like funneling, customer service, inquires… You get to identify what works well. Gain deep insight into who your audiences are. Organize and coordinate your brand in the best way.

Originally published at https://www.wiyeto.com.

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Lukman S
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I am a digital asset manager with over 10 years experience in internet industry. My portfolio span across website development and online content.